About us
Our Mission
Deliver toys to spark joy and creativity for your little ones.
To do so, we collaborate with local toy makers who care about quality and craft their toys with passion.
The Toy Wonderland
From local artisans to your home, discover how we deliver a variety of toys that bring smiles and fun.
Our Toy Collection
Explore our handcrafted toy collections, each meticulously designed to inspire creativity, joy, and a touch of childhood magic.
Meet our toy experts
Passionate professionals fueling our fun
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of the toys, marketing, and customer experience strategies.
Mich Stark
Chief Play Officer
Mich loves taking on challenges. With his multi-year experience in the toy industry, Mich has helped ToyLand become the leading toy store in the country. Mich is among the best minds in the business.
Aline Turner
Chief Toy Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of toy enthusiasts.
Iris Joe
Chief Fun Officer
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring ToyLand to the next level.